Challenge
A growing beauty brand needed to scale Meta ad leads without creative fatigue or rising CPAs. Previous campaigns lacked structure and testing discipline.
← All work
Beauty & FashionGujarat6 months ongoing
Beauty & Fashion Brand — Meta Growth Engine
Confidential lifestyle brand
Strategy
Built a creative testing framework with 3 audience tiers, UGC-style ad formats, and a retargeting funnel tied to website engagement events.
Execution
- →Creative batch production (12 variants/month)
- →Audience segmentation & lookalikes
- →Landing page CRO refresh
- →Weekly optimization cadence
"The structured approach to creative testing changed how we think about paid social entirely."
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